I taught my 63 year old, retired mum AI.
And she hit 2 Million views for her first music video about her pet Chihuahua’s.
'Don Chico' 👉 2 million views in 24hrs
❤️ Likes: 32,347
💬 Comments: 1,688
🔁 Shares: 13,735
My mum runs a successful social account @DestiysChis featuring her 5 pet chihuahua’s; Lola, Chico, Baby, Pablo & Molly. Covering ‘dog versions’ of iconic songs. After I taught her AI over the summer holiday, ‘Don Chico’ was her first AI music video that hit millions of views, showcasing the rise of new diverse creativity, through AI.
‘Bean Queen’
the film that started it all
To teach my mum AI, I created ‘Bean Queen’ in 6 days, while staying at her house. A video about my mum’s dog, Lola who looks just like a baked bean, and was beloved by her followers. Creating a dog-music video was my first step into AI creation. And since then both my mum and I have caught the AI bug.
A Music video,
Spotify launch & Social Campaign in 6 days
It was a lot of long nights, but ‘Bean Queen’ was a trial to see what could be achieved at lighting speed. With 23 Social asset’s, a Spotify launch, merch & a music video created in a week. Although my mum, (as a client) gave me complete creative freedom.
‘Alpha’
Next I created a Dog Empowerment anthem, featuring my mums dog ‘Baby.’ The video has ‘Mean Girls’ vibes, and the hottest man I have ever generated. Midjourney even flagged me for creating ‘furry porn’ - opps!
My mum is now regularly creating AI music videos, hitting hundreds of thousands of views, and 5-10% engagement with every post.
You can see more of Don Chico’s adventures here. Or follow my mum at @DestiysChis
She sends me all her video’s, before she shares them. But I give minimum feedback. As I love the way that her brain thinks, and they always perform much better than mine.
Don Chico Returns!
The Rise of the
Bedroom Creator
I’ve shared my Mum’s story on stage and in creator & AI sessions. As a great example of how AI is unlocking a new-wave of bedroom creators. And how the democritisation of creativity & production. Will unleash new voice’s we have not yet seen. I also use the story to tech others AI workflows.
