This film hit 160Million views in 1 week, telling world leaders what women & girls #ReallyReallyWant
Around the world, women & girls are disproportionately impacted by issues around education, equality, health and violence.
Global Goals wanted to shine the spot-light on this. and put pressure on leaders at the UN.
So on the 20th anniversary of the Spice Girls’ Wannabe video, we re-launched Girl Power, telling world leaders at the UN summit, “#WhatIReallyReallyWant” to create change.
The film received over 160 million views
Trended No.1 on facebook and twitter
Got 38 million impressions of #WhatIReallyReallyWant
#GlobalGoals garnered 11 billion impressions worldwide
The film featured global artists & influencers from 6 countries, such as Gigi Lamayne and Moneoa from South Africa, & Bollywood actress Jacqueline Fernandez, helping it go truly viral.
The campaign featured in over 300 global news outlets. With global support including celebrities and influencers like the Spice Girls, Barbie & Gal Gadot.