Plusnet - That’s a plus

We killed off a brand mascot of 12 years and became the most memorable end-line in telco after just 6 months.

Future Proof

The Re-Brand was designed based on Plusnet’s most iconic brand assets, to create a system, designed to replicate at scale (with AI if needed)
While the line ‘That’s a plus, could flex into more iconic brand moments.

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