The Cloud
A Christmas film about a little raincloud who just want’s the world to love him.
90% of creative ideas die. With the creative industries experiencing more idea-death and rejection than any other.
In film & TV, 80–90% of commissioned scripts never get made. In advertising, only 5–10% of ideas survive to production. In product innovation, 90% of concepts die in development.
But with the cost and time barriers to creation falling away, it’s now possible to breathe life into ideas, that otherwise would have stayed dead and buried. This little rain cloud film is a resurrected a bottom-drawer, Christmas film written for a client 7 years ago. Enjoy. x
